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Car shows slowing down

Preparations for the Paris Motor Show, at the Porte de Versailles, September 28

While the Mondial de l’auto opens its doors on Tuesday in Paris, the model of these professional grand-masses is turned upside down. A dozen manufacturers decided to sulk the show.

In his office overlooking Hall 1 of the Porte de Versailles exhibition center, Jean-Claude Girot is angry. It is not the incessant noise of the works that horrifies it, nor the crates that pile up, much less the fatigue of the first sleepless nights as the Mondial de l’Automobile approaches, which will open its doors to journalists and professionals on Tuesday, October 2, then to the general public, two days later.

What annoys Mr. Girot, Commissioner General of the World, is the umpteenth question asked by a journalist on the manufacturers who decided not to come to the show this year. Volkswagen, Opel, Jeep, Alfa Romeo, Ford, Nissan, Volvo, Mazda, Mitsubishi … A dozen brands sulk what is yet one of the most important car events in the world and the very first car show in number of visitors . These “deserters” account for nearly 40% of the European car market, according to a count of Agence France-Presse.

“Talking about those who do not come is first to advertise to people who tell lies, ton Jean-Claude Girot. To hear some manufacturers, the Mondial de Paris would not make enough room for them compared to the French. It’s wrong. If anyone asks me for 10,000 square meters, I find them. In reality, these pretexts are advanced to hide internal difficulties and financial problems! ”

Competition of high technology fairs

As he turns 120, would the Mondial de Paris be in crisis? In fact, the entire economy of car shows around the world has been turned upside down for three or four years. The Mondial de Paris, held every two years, is far from an isolated case. The major events of Frankfurt, Detroit and Geneva are also concerned. Examples: in 2019, Ford will drop the Swiss rendezvous; …

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